About the gazette

The Coaching Signal covers the tools, workflows, and best practices that sales leaders use to turn recorded conversations into rep development. We evaluate how call transcription, AI analysis, and engagement platform integrations translate into measurable coaching outcomes. Every review weighs ease of feedback delivery, transcript accuracy, and how well insights surface inside the platforms reps already use.

The editor

Dara Whitfield has spent seven years embedded in sales enablement and SDR management, testing how call intelligence tools actually change rep behavior on the floor. She focuses on the gap between data capture and real coaching moments.

Dara Whitfield · Reviews Lead